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FAQ
What is UGC?
UGC (user-generated content) is authentic content like videos, photos, and reviews created by real people instead of the brand itself. It looks natural, builds trust, and converts better than polished ads.
What does a UGC creator do?
A UGC creator makes authentic-style videos and photos for your brand to use on your own channels and paid ads. You pay for the content, not their followers.
How is UGC different from influencer marketing?
With UGC, you buy content to run on your own channels and ads. With influencer marketing, you pay for a post on the creator's channel to reach their audience.
Why does UGC perform better than regular ads?
UGC doesn't look like an ad, so people actually watch it. 92% of consumers trust recommendations from real people over branded content.
How much does UGC content cost?
Most UGC deliverables cost between INR 5,000 and INR 30,000per asset depending on length, complexity, and usage rights. That's a fraction of a studio shoot or influencer post.
What types of UGC content can I get?
Common formats include video testimonials, unboxings, product demos, before/after videos, ad creatives with hooks, and photo content for product pages and social media.
Where should I use UGC?
Everywhere your customer has doubts: paid ads on TikTok and Meta, product pages, social media, emails, and landing pages. Ads and product pages usually deliver the biggest returns.
Does UGC work for D2C brands?
Yes, D2C brands see the strongest results because they depend entirely on online trust. UGC lowers ad costs, lifts product page conversions, and builds social proof no competitor can copy.
Who owns the UGC content?
Usage rights are agreed in writing before the project starts. Typically you get full rights to use the content across ads, website, email, and social channels.
Can I use customer reviews and photos as UGC?
Yes, with written permission from the customer. Organic customer content is often your most authentic material and costs nothing to collect.